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Zalessky — marketing research, surveys and respondent recruitment agency in Moscow
Experience
Our company in the market of marketing research for over 15 yearsDecision
We are engaged in qualitative and quantitative researchQuality
Well-coordinated team of project managers, supervisors and interviewersRecruiting
Main profile of the company is the recruiting respondents -
Foundations
Specialization and expertise of all participants
All the managers of the company have proper theoretical knowledge and years experience of research
For interviewers didn't use the students as well as people who haven't passed the basic preparation
Formalized and non-formalized interviews are conducted by different interviewers with relevant experience
Debugged multi-level mechanisms for monitoring data collection processes
Experience in dealing with "rare/exotic" objectives
Transparency of the research process
When the polls in places where the target audience, we inform Customer of place / time interviewers job
Customer provides primary materials (completed questionnaires, registration forms, record, etc.)
Customer can attend the briefings interviewers
BtB / BtC research provides complete lists of respondents with contact details
Provided the original data file in a consistent format (Excel, SPSS, etc.)
Conscious attitude towards the aims and objectives of the Customer
Before offering design research found out for what solution the Customer will use the provided information during research
Better to spend your and our time before survey than after figure out that the information received doesn't solve the problems for which the research was conducted
Design and tools for each research individually designed, even if the research for solving similar tasks already carried out previously for the same product
Inspection
All research results permanently belong to the Customer, but we are always ready to provide our experience gained during the implementation of research similar topic
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Research
Local market situation
Analysis of competitive environment
Conducting market segmentation and selection of target segments
GAP-analysis
Determination of market share
Assessment of trends and forecast of the market situation
Assessment of the volume of imports under the product category of interest
Branding and packing
Assessment of brand perception by target audience
Research of the basic elements of brand image, strengths and weaknesses of the brand
Information required for the formation of the attributes, values, preferences, personalities brands
Selection of package design, the most suitable to the target audience point of view
The pricing policy of the company
Definition of price elasticity of demand
Figuring out competitors' prices, including non-public
Development and introduction of new products
Determination of market potential ideas for new products and services
Clarification of the marketing concepts of new products and services
Assessment of samples the new perception of goods by the target audience
In the area of work with existing and potential customers
Identification of consumer requirements to the quality characteristics of goods and services
Formation of consumer demand and sales forecasting
Evaluation of the quality employees serving customers
Segmentation of potential and existing customers
Assessment of compliance product of the target audience's needs
Research of consumer behavior and how to influence on it
Company activity
Research of internal environment
Assessment of intellectual, technological and production potential
Definition strengths and weaknesses, the actual and potential
Improvement information support of marketing activities
Development of demand generation and sales promotion programs
Creating a system of marketing communications on demand generation and sales promotion
Marketing communications
Determination of the content of advertising messages
Defining sectoral / specialized media, the most effective solutions for communication tasks
Assessment of efficiency advertising campaigns
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Methods
Private interviews
At the target audience places
At home
At work
On the street
Deep interviews
With consumers
With experts
Directed interviews
Phone interviews
BtC
BtB
Monitoring consumer behavior
At home conditions
Working process
In retail
At computer
Experiments
Secret customer
Test market
Test delivery
Q-sorting
Hall-tests (central located interviews)
Home-tests
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Recruitment
Search for complex target audience
We find respondents even according to the most difficult criteria.
Efficiency
High recruitment speed, from 1-2 days to search for a mass segment.
Qualitative search
There are no professional respondents
Only staff members are used
We have our own recruitment department and don't involve freelance recruiters.
Largest base
Respondents and experts, we have more than 45,000 people.
Control at several levels
At level 1, the recruiter is responsible for monitoring the respondent's compliance with the requirements, at level 2 - the team leader.
High turnout
92.5% of enrolled respondents came to study as of 2021 (SPR).
Compliance with ICC/ESOMAR
Interaction is regulated by the code of the international association ESOMAR.
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Employees
Zalesskaya Marina
Project manager
Zalessky Denis
Finance director
Mironova Ekaterina
Quality Manager
Polyarnaya Olga
Data entry and processing manager
Kozlitina Elena
Field manager
Alena Kirzhimanova
Leading specialist of the quality department -
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